Reporting brief

Conversion reporting engagement

Full funnel conversion report for one trading period, with annotated charts and a merchandising action list.

Conversion reporting engagement

Who this brief is for

Online retailers and catalogue managers who need a clear picture of where shoppers leave between product view, add-to-bag, checkout start, and paid order. Typical clients sell apparel, home goods, specialist equipment, or multi-SKU beauty ranges through their own site plus one marketplace channel.

What you receive

  • A conversion funnel chart for the agreed period, split by device where the export allows
  • Category-level conversion tables for your top and bottom performers
  • Paid versus organic order mix with spend context you provide
  • Annotated visuals highlighting drop-off points worth investigating
  • A written action list for merchandising, content, and media — ordered by expected effort

What is included

Data intake call (45 minutes), cleansing of the files you supply, chart production, one revision pass after your review, and a final PDF plus editable chart pack.

What is excluded

We do not run your advertising accounts, rewrite product copy, or rebuild your storefront. Implementation of recommendations stays with your team or your existing agencies.

Provider & process

RidgeCore Service analysts in Manchester handle the brief from intake to delivery. Process: intake call → secure file transfer → draft charts (day 7) → your comments → final pack.

Timeline & delivery

Most engagements complete in 10–14 working days after we receive complete order and traffic exports. Delivery is remote; Manchester clients may book an optional in-person walkthrough at our Sample Avenue desk.

Preparation

Export orders with timestamps, product IDs, and revenue; provide traffic by landing page if available; list active promotions during the period. Incomplete exports delay the draft.

Constraints

We work from your exports and ad-spend summaries. We cannot reconstruct missing sessions or attribute every marketplace sale without matching fields.

Pricing basis

From £1,850 for a single trading month and up to 2,500 SKUs. Larger catalogues or multi-channel packs are quoted after intake. See Rates for ranges.

Next step

Request a brief with your catalogue size, channels, and the months you want covered.

Ready to commission this brief?

Tell us your catalogue size, primary sales channels, and the period you want covered. We reply within two working days.

Request this brief