Sample reports
Anonymised chart styles and pack structures from recent e-commerce conversion reporting engagements.
Sample packs below show how we present conversion reporting. Figures are fictionalised; the structure matches live deliveries.
Funnel poster
A single vertical chart from product view → add-to-bag → checkout start → payment → paid order, with device split beside it. Drop-offs larger than your prior period are circled in red ink on the annotated PDF.
Category heat table
Top twenty and bottom twenty categories by conversion, with order count so thin samples are obvious. Buyers use this sheet when deciding which lines need photography or size-run fixes.
Media context strip
If you supply spend by channel, we place paid order share next to spend share for the same period — useful when a channel looks “successful” only because traffic volume hid weak conversion.
What a sample pack contains
- Cover note stating period, channels, and exclusions
- Funnel poster
- Category tables
- Action list ordered by effort
Want a pack built from your exports? Browse Reports & briefs or request a brief.