Briefing buyers with printed charts
Why our Manchester desk still designs packs that survive an A3 printout in a noisy buying meeting.
Many clients still pin charts on a wall during seasonal buys. We design funnel posters with thick outlines, high-contrast bars, and labels large enough to read from across a table — a habit that fits our pop-bright delivery style and keeps arguments focused on the drop-off, not the legend.
One question per sheet
Each poster answers a single question: where did shoppers leave, which categories lag, or how paid share compares to spend. Combining all three on one slide usually loses the room.
Annotation ink
Red circles and short handwritten-style callouts on the PDF mark the two or three points we will discuss on the call. Everything else stays quiet.