Briefing buyers with printed charts
Why our Manchester desk still designs packs that survive an A3 printout in a noisy buying meeting.
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Practical notes on e-commerce conversion reporting, funnel reading, and catalogue decisions.
Short articles rooted in conversion reporting work with online shops — how we read funnels, prepare exports, and brief buying teams.
When a category conversion rate is lying to you
Returns, gift cards, and sample sizes can make a ‘strong’ category look healthier than the cash in the bank.
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Preparing order exports for a reporting brief
The fields we ask for before a conversion reporting engagement starts — and why missing timestamps stall drafts.
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Reading a conversion funnel without drowning in sessions
How we choose which funnel steps matter for a catalogue retailer before drawing the first chart.
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